Turkey’s first mass-production yacht brand Sirena Marine continues to leave its mark on the sector. Sirena Marine, which has increased its capacity to meet the high order demand, is turning to new investments for this purpose. In addition to all these, Sirena Marine continues to show up at world fairs and expand the Sirena Yachts series.
Leaving behind its 16th year in the sector, Sirena Marine has become one of the most important serial yacht manufacturer brands not only in Turkey but also in the world. Continuing to grow despite the pandemic, Sirena Marine directs the sector with new steps it takes. The brand, which has experienced a great explosion in order demand, is going to increase its capacity.
Sirena Marine achieved a successful sales figure in a very short time with the launch of its latest model, Sirena 68. The Sirena 68, which made its debut in the world for the first time at the Cannes Yacht Festival held in September 2021, has reached 26 even though it has been only five months since its first presentation. The innovative hull design of the Sirena 68, which attracts a lot of attention in the world market, has the signature of German Frers, capable of long-range cruises. Sirena 68, which offers its owners many different layouts and color options, can be personalized. The body structure with a large volume offers areas where all guests can spend a comfortable time even when they are together.
Sirena Marine’s success in sales was not limited to the Sirena 68. Nine of the Sirena 88 models, which were introduced to the world at the 2019 Cannes Yacht Fair, were sold to different countries including the USA, Russia, UAE, Italy, and Germany as of the end of the year. Five more Sirena 88 are being produced at full speed for release in world waters. Known as the flagship of the series, Sirena 88 is the biggest model of Sirena Yachts with 26.81 meters in length.
Despite the recession in the pandemic, Sirena Marine is experiencing a serious increase in sales demands, it has already started taking orders for 2024. Sirena 58 and Sirena 68 are the leading models ordered. Upon the increasing sales demand, Sirena Marine turned to new investments to increase its production capacity. Ali Onger, Sirena Marine’s Commercial Director, said that the order books are full until 2023 and announced that they have increased their production capacity at the shipyard to meet new demands. Onger also said that the factory is still in production at full speed for the production of the Sirena 88, number 5, which will be destined for Russia and number 6, which will be delivered to Italy, and the construction of an exciting model, which will be announced in February and will be showcased at the boat fairs held in the autumn, is at the shipyard in Turkey.
New fair, new model
Sirena Marine, whose production has accelerated, continues to show its strength in international yacht fairs. The Palm Beach International Yacht Fair, one of the most prestigious events in the USA, is at the top of Sirena Marine’s fair calendar. Sirena Marine will attend the fair to be held in Palm Beach, Florida between March 24-27, 2022 with one of the most popular models in new orders, the Sirena 68. Sirena 68 will be exhibited for the first time in America at the Palm Beach International Yacht Fair. In addition to the Sirena 68, the Sirena 88 will be presented to the yacht enthusiasts of the USA at the fair.
