The ship, Yacht, and Services Exporters’ Association is preparing for a promotional attack in Norway, the most important market of the ship and yacht building industry.
The Ship, Yacht, and Services Exporters’ Association, which organizes the Turkish national participation in Norshipping 2022, one of the most important maritime fairs in the world, will explain the sector with the “The Art On Water” digital promotion project at the fair. The ship, Yacht, and Services Exporters’ Association Chairman Cem Seven said, “We brought together Turkey’s ship and yacht building with one of our traditional arts, marbling, with the theme of “performing art on water”. We will present our project, which we created with a strong digital communication strategy, in an organization that will be held in a physical environment for the first time”.
The Ship Yacht and Services Exporters’ Association, which organizes the Turkish national participation in important and large international shipbuilding fairs such as Smm Hamburg, Posidonia, Neva, and Norshipping, is preparing to go to the Norshipping Fair, which will take place between 4-7 April 2022. More than 25 Turkish companies will participate in the fair, which will be held in Oslo, Norway, the most important export market of the Turkish shipbuilding industry, 14 of which are included in the Turkish national participation organization.
The authorized institution of Turkish national participation organizations in the international ship and yacht building fairs, Ship Yachts and Services Exporters’ Association will carry out a promotional attack to promote the Turkish ship and yacht building sector at the Norshipping 2022 Fair. During the fair, live performances will be held within the scope of the “Art On Water” digital promotion project, which is carried out by the Ship Yacht and Services Exporters’ Association, in which the adventure of the shipbuilding industry started centuries ago, the accumulation, potential, and experience of Turkish shipyards and sub-industry companies, accompanied by the art of marbling. It is planned that the Turkish pavilion will be the most popular area of the fair with the performances to be exhibited, the promotional films to be shown on the fairground, the region-oriented digital advertising works that will start before the fair and will continue throughout the fair, and Turkish participants will be promoted effectively.
Seven said, “We will present our project in an organization that will be held in a physical environment for the first time”
The ship, Yacht, and Services Exporters’ Association Chairman Cem Seven made evaluations about the promotional activities that the association will organize at the fair. Seven said, “We are very pleased to be able to organize a national participation organization again for the Norshipping Fair, which has not been held since 2019 due to the postponement during the pandemic process. Although Norshipping Fair is not the largest shipbuilding fair in the industry worldwide, we can say that it is the most important fair organization for us, considering the large share of the Northern European market, especially Norway, in our sector’s exports. As the Ship and Yacht Exporters’ Association, which has the authority to organize organizations in the international fairs of the sector, we attach great importance to this fair. In all of the international fairs, we participate in, we try to introduce our industry first and then our exhibitors in the best possible way. We will continue these promotions with our strength at Norshipping 2022 Fair. Everyone who participates in the fair will see advertisements describing our industry and pointing out our national participation area in advertising areas, hall entrances, and digital screens where the video is displayed. On the other hand, in “The Art On Water”, which we started to explain the knowledge, experience, and capabilities of our ship and yacht building industries to the world in the digital environment, and we managed to reach tens of thousands of foreign colleagues even at the very beginning of the road, at this fair.
We are also taking our project to the field. We will present our project, which we created with a strong digital communication strategy, combining Turkey’s ship and yacht building with one of our traditional arts, marbling, with the theme of “performing art on water”, in an organization that will be held in a physical environment for the first time. During the fair, our professional marbling artist will perform in our national participation area. They will explain the ships built in Norway, maritime motifs, and the art of marbling related to our country and our industry. We aim that the event to be held will attract great attention throughout the fair and that the Turkish pavilion will be the most popular place of the fair, as in our other international organizations. We invite all our fair participants to become partners in our national participation area and organization.”